Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Take your marketing career to the next level with our Public Relations Course, designed for professionals who want to master media strategy and relations. Learn how to develop effective media plans, build strong relationships with journalists, and write impactful press releases. Explore sustainable tech trends and improve your media pitching techniques. Gain skills in crisis management to safeguard your brand's reputation. This concise, high-quality course offers practical insights to boost your PR expertise and drive success.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Develop media strategies: Create effective plans for media engagement and outreach.
Build journalist relations: Foster strong connections with media professionals.
Write impactful press releases: Create clear, compelling press content.
Manage media crises: Formulate plans to handle and mitigate media crises.
Personalize media pitches: Tailor pitches to align with journalist interests.