Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unleash the power of direct mail marketing with our comprehensive course, tailored for comms professionals. Dive into understanding consumer behaviour, mastering segmentation techniques, and identifying key demographics. Learn to craft compelling direct mailers, optimise budgeting, and design impactful campaigns. Develop strategic distribution plans and measure success through conversion rates and ROI analysis. Level up your marketing skills with practical, high-quality insights that drive results.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with people already working in the field? At Apoia, this is possible
Access open sessions with various professionals
Expand your network
Exchange experiences with specialists from other domains and overcome your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Analyse consumer behaviour: Master insights into customer actions and preferences.
Design compelling mailers: Craft eye-catching, effective direct mail pieces.
Optimise mailing costs: Learn to budget and reduce expenses efficiently.
Build targeted lists: Develop precise mailing lists for maximum impact.
Measure campaign success: Evaluate ROI and conversion rates effectively.