Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Level up your marketing know-how with our Media Planning Course, specially designed for professionals keen to master media strategies. Dive deep into media plan development, learn how to structure timelines effectively, and explore the criteria for choosing the right channels. Get clued in on media consumption habits by looking at demographics and trends. Sharpen your skills in measuring performance using key performance indicators and data analysis techniques. Understand budget allocation strategies and different media channels to make sure your campaigns are as effective as possible.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with people already working in the field? At Apoia, this is possible
Access open sessions with various professionals
Expand your network
Exchange experiences with specialists from other domains and overcome your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Develop media plans: Master timeline structuring and channel selection (kena chope the right channels!).
Analyze demographics: Get clued in on media consumption habits (what people are watching and reading, lah!).
Measure performance: Learn KPI setting and data analysis techniques (see if your campaign bo pian or not!).
Justify strategies: Align media choices with marketing objectives (make sure your boss approves, hor!).
Optimize budgets: Evaluate audience reach and cost per impression (don't waste money, ah!).