AI in Digital Marketing Course
What will I learn?
Unleash the power of AI in digital marketing with our course, specifically designed for communication professionals. Learn to plan AI-driven optimisation, set goals that can be measured, and create effective strategies. Master key performance indicators (KPIs), analyse campaign data, and explore AI tools for personalising content and targeting the right audience. Get insights into structuring reports and communicating the advantages of AI to your stakeholders. Level up your marketing campaigns with practical, high-quality, and to-the-point lessons tailored for maximum impact.
Apoia's Unique Benefits
Build skills
Enhance your practical skills in the areas listed below
Develop AI-driven marketing strategies to make your campaigns successful.
Analyse and interpret digital marketing performance metrics.
Use AI tools to personalise content and target your audience.
Communicate the benefits of AI effectively to stakeholders.
Implement AI solutions to optimise marketing campaigns.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.