Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of CRM marketing with our comprehensive course designed for communication professionals. Dive into CRM fundamentals, master customer segmentation techniques, and explore environmentally-friendly tech marketing trends. Learn to personalise marketing strategies, identify key performance indicators (KPIs), and implement effective CRM strategies. Harness data-driven insights to boost customer retention and lifetime value. Elevate your marketing skills with practical, high-quality content tailored for today's dynamic business landscape.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with people already working in the field? At Apoia, this is possible
Access open sessions with various professionals
Expand your network
Exchange experiences with specialists from other domains and overcome your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master CRM systems: Gain expertise in CRM tools and their business benefits.
Segment customers: Learn demographic, psychographic, and behavioral segmentation.
Personalise marketing: Discover techniques and tools for tailored communication.
Analyse data: Develop skills in collecting and interpreting customer data.
Implement CRM strategies: Create and evaluate effective CRM plans.