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Digital Marketing Crash Course

What will I learn?

Unlock the power of digital marketing with our comprehensive Digital Marketing Crash Course, tailored specifically for comms professionals. Deep dive into essential topics like SEO, target audience analysis, and digital marketing fundamentals. Master budget-friendly tools, email marketing, and content strategies to maximise ROI. Sharpen your skills in social media marketing and learn to craft compelling campaigns. This high-quality, practice-focused course is your gateway to becoming a digital marketing expert, lah!

Apoia's Unique Benefits

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you want to study
Customise your course workload
Instant feedback on practical activities
Study anytime, no internet required

Build skills

Enhance your practical skills in the areas listed below

Master SEO: Boost visibility with local and on-page strategies, can or not?

Audience Insight: Analyse demographics and online behaviour, one.

Email Campaigns: Craft and analyse effective email marketing, steady pom pi pi.

Content Strategy: Create and distribute impactful content, sure or not?

Social Media: Engage and build communities on key platforms, siao liao!

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.