Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unleash the power of Facebook Analytics with our comprehensive course tailored for communication professionals. Dive into key performance indicators (KPIs), become a master of conversion and engagement metrics, and explore reach and impressions. Learn to optimise Facebook advertising through smart targeting, budgeting, and various ad formats. Sharpen your data analysis skills with Excel, data visualisation, and basic statistical concepts. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and hone your reporting and presentation skills for effective communication.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with people already working in the field? At Apoia, this is possible
Access open sessions with various professionals
Expand your network
Exchange experiences with specialists from other domains and overcome your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively.
Optimise Ads: Utilise targeting, budgeting, and ad formats for better results.
Excel in Data: Leverage Excel and visualisation for insightful analysis.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.
Craft Reports: Create clear, impactful reports with visual aids.