Facebook Analytics Course
What will I learn?
Unleash the power of Facebook Analytics with our comprehensive course tailored for communication professionals. Dive into key performance indicators (KPIs), become a master of conversion and engagement metrics, and explore reach and impressions. Learn to optimise Facebook advertising through smart targeting, budgeting, and various ad formats. Sharpen your data analysis skills with Excel, data visualisation, and basic statistical concepts. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and hone your reporting and presentation skills for effective communication.
Apoia's Unique Benefits
Build skills
Enhance your practical skills in the areas listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively.
Optimise Ads: Utilise targeting, budgeting, and ad formats for better results.
Excel in Data: Leverage Excel and visualisation for insightful analysis.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.
Craft Reports: Create clear, impactful reports with visual aids.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.