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Facebook And Instagram Ads Course

What will I learn?

Master the art of Facebook and Instagram advertising with our comprehensive course designed for comms professionals. Dive into budgeting and bidding strategies, explore audience targeting techniques, and get insights into digital advertising platforms. Learn to create compelling ad visuals and copy, analyse performance metrics, and optimise campaigns through A/B testing. Level up your advertising skills with practical, high-quality content tailored for immediate application in the dynamic world of social media marketing.

Apoia's Unique Benefits

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you want to study
Customise your course workload
Instant feedback on practical activities
Study anytime, no internet required

Build skills

Enhance your practical skills in the areas listed below

Master budgeting: Optimise ad spend with strategic budgeting techniques.

Target audiences: Reach precise demographics with advanced targeting skills.

Craft compelling ads: Design visuals and copy that captivate and convert.

Analyse performance: Interpret KPIs to enhance ad effectiveness.

Optimise campaigns: Implement A/B testing for continuous improvement.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.