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Paid Ads Course

What will I learn?

Unlock the power of digital marketing with our Paid Ads Course, designed for professionals keen to excel in paid advertising. Master key performance indicators like conversion rates, CTR, CPC, and ROAS. Learn how to optimise ad campaigns through targeting, audience segmentation, and creative enhancements. Dive into advanced strategies, A/B testing, and effective project reporting. Gain insights into Google and Facebook Ads to elevate your campaigns. Join now to transform your advertising skills and drive measurable results.

Apoia's Unique Benefits

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you want to study
Customise your course workload
Instant feedback on practical activities
Study anytime, no internet required

Build skills

Enhance your practical skills in the areas listed below

Master conversion rate analysis for effective ad performance.

Optimise audience targeting and segmentation strategies.

Enhance ad copy and creative for better engagement.

Implement advanced bidding and budget allocation techniques.

Conduct insightful A/B testing for data-driven decisions.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.