Access courses

Account-Based Marketing Course

What will I learn?

Level up your marketing career with our Account-Based Marketing Course, designed for professionals keen to master targeted strategies. Learn to measure ABM success by analysing outcomes and defining KPIs. Develop compelling value propositions and understand customer needs. Gain expertise in research techniques to identify key decision-makers. Explore engagement tactics like exclusive events and personalised demos. Create impactful, personalised content to engage stakeholders effectively. Join now to transform your marketing approach, lah!

Apoia's Unique Benefits

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you want to study
Customise your course workload
Instant feedback on practical activities
Study anytime, no internet required

Build skills

Enhance your practical skills in the areas listed below

Master ABM fundamentals: Grasp core concepts and strategies for success, can or not?

Develop KPIs: Define metrics to measure and enhance marketing performance, hor.

Craft tailored solutions: Create personalised strategies for target accounts, confirm?

Conduct industry analysis: Research markets to identify key opportunities, siah.

Build executive relationships: Foster connections with decision-makers, one kind.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.