Access courses

Voice of The Customer Course

What will I learn?

Unlock the power of customer insights with our Voice of the Customer Course, designed for marketing professionals keen to excel. Dive into data analysis methods, prioritise actionable feedback, and categorise customer insights effectively. Learn to integrate VoC into your business strategy, enhance customer experience, and measure success with key metrics. Master feedback collection techniques, from social media listening to effective surveys, and develop actionable plans to address customer concerns and boost loyalty.

Apoia's Unique Benefits

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you want to study
Customise your course workload
Instant feedback on practical activities
Study anytime, no internet required

Build skills

Enhance your practical skills in the areas listed below

Analyse customer data: Master tools for insightful data analysis.

Prioritise feedback: Learn to identify actionable customer insights.

Integrate VoC: Embed customer voice into strategic decisions.

Design surveys: Craft effective surveys for valuable feedback.

Communicate changes: Effectively convey updates to customers.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.