Web Analytics Specialist Course
What will I learn?
Master the skills of digital marketing with our Web Analytics Specialist Course. Learn all about e-commerce metrics, digging deep into session duration, bounce rates, and conversion analysis. Sharpen your skills in data visualisation, spotting patterns, and identifying trends. Analyse user behaviour, optimise landing pages, and evaluate traffic sources, including organic, paid, and social media channels. Learn how to prepare clear reports and come up with strategic recommendations to boost your marketing impact.
Apoia's Unique Benefits
Build skills
Enhance your practical skills in the areas listed below
Master e-commerce metrics: Analyse session duration and conversion rates effectively.
Visualise data insights: Use tools to identify patterns and trends in user behaviour.
Enhance user experience: Map journeys and optimise pages with high bounce rates to keep people engaged.
Craft compelling reports: Simplify data and use visuals to present your findings clearly.
Optimise traffic sources: Evaluate organic, paid, and social media channels to see what works best.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.