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Search Engine Marketing Course

What will I learn?

Unlock the real power of Search Engine Marketing with our proper training, made for people working in communications. We go start with the basics of SEM, teach you how to plan your budget well, and how to write adverts that people go like. You go learn how to find the right keywords, how to do research and analyze things, and how to use SEM strategies that work well. You go learn how to measure if your campaign dey successful using important numbers and tracking tools. Improve your skills with practical and quality information wey you fit use straight away for digital marketing work.

Apoia's Unique Features

Accessible online course for a lifetime
Certificate aligned with educational standards
Printable PDF summaries
24/7 online assistance available
Select and arrange the chapters you want to study
Customize the course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills listed below

Master SEM budgeting: Learn how to spend your ad money wisely so you go get plenty profit back.

Develop keyword strategies: Choose keywords wey go connect you with the people you want to reach.

Craft compelling ad copy: Write adverts wey go catch people's attention and make them want to buy.

Analyze SEM performance: Use numbers to see if your campaign dey successful.

Implement SEM strategies: Manage your money and time well to make sure everything dey run smoothly.

Suggested overview

Workload: between 4 and 360 hours

Before getting started, you can adjust the chapters and the workload.

  • Choose which chapter to begin with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You'll be able to create more chapters like the examples below

This is a free course, focused on personal and professional growth. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.