Amazon PPC Course

What will I learn?

Become a master of Amazon PPC with our course, specifically designed for digital marketing professionals in Senegal. We go deep into the important parts of PPC advertising, look at the key numbers, and understand all the different types of Amazon ads. You'll learn how to do good keyword research, make smart choices about how much to bid, and target the right customers. Improve your skills in keeping an eye on your campaigns, changing your plans when needed, and checking if you're getting a good return on your investment. With useful tips and high-quality information, this course will help you make your ads work better and be successful on Amazon, man!

Apoia's Unique Features

Accessible online course for a lifetime
Certificate aligned with educational standards
Printable PDF summaries
24/7 online assistance available
Select and arrange the chapters you want to study
Customize the course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills listed below

Master the basics of Amazon PPC: Understand the important numbers and different kinds of ads well-well.

Optimize your keywords: Find the best long-tail and short-tail keywords to use.

Use good bid strategies: Find the right balance between bidding yourself and letting the system do it for you, so you can win.

Check how your campaigns are doing: Make your click-through rate (CTR) and conversion rate better, sharply-sharply.

Measure your ROI (Return on Investment): Set goals you can actually reach and grow your PPC campaigns the right way.

Suggested overview

Workload: between 4 and 360 hours

Before getting started, you can adjust the chapters and the workload.

  • Choose which chapter to begin with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You'll be able to create more chapters like the examples below

This is a free course, focused on personal and professional growth. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.