Digital Marketing Analytics Course

What will I learn?

Take your communication work to another level with our Digital Marketing Analytics Training. This training is made for professionals who really want to understand how to use data to make smart marketing plans. You'll learn how to share out your money well, improve the channels that are working best, and check if you're getting good value for your money. You'll become an expert in things like KPIs (important numbers), understanding data, and using analytics tools. You'll also get better at writing reports, understanding social media numbers, using PPC (pay-per-click) advertising, and making good email marketing plans. This short, but strong training will help you make marketing decisions that really make a difference.

Apoia's Unique Features

Online courses available for life
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and arrange the chapters you want to study
Set your own course schedule
Instant feedback on practical activities
Study at your convenience, no internet needed

Develop skills

Enhance the practical skills listed below

Make your marketing money go further: Put your money where it will have the biggest impact and work best.

Understand KPIs well: Become a master of the key numbers that help you make marketing decisions based on data.

Show data clearly: Create visuals that really help people understand what the data is telling you.

Make social media better: Get more people involved and reach the right people.

Improve PPC campaigns: Get the most out of your ad money by making your ads better.

Suggested summary

Workload: between 4 and 360 hours

Before beginning, feel free to change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course focused on personal and professional development. It is not akin to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.