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Programmatic Marketing Course

What will I learn?

Learn how programmatic marketing can really help you, with our full training made for communications people. We go deep into the big platforms, teach you how to plan and run campaigns, and how to budget so you get the most out of your money. You'll learn how to make ads that catch people's eyes, how to target the right audience, and how to use numbers to make your campaigns even better. This training is all about practical, good quality stuff, so you'll have the skills to do well in the fast-moving world of online advertising. Sign up now and change the way you do marketing!

Apoia's Unique Features

Online courses available for life
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and arrange the chapters you want to study
Set your own course schedule
Instant feedback on practical activities
Study at your convenience, no internet needed

Develop skills

Enhance the practical skills listed below

Know the platforms well: Compare the big programmatic platforms and use them to your advantage.

Plan campaigns that work: Make timelines and run strategies that get results.

Make the most of your budget: Put money where it will give you the biggest return.

Create ads that grab attention: Pick the right formats and use good creative ideas.

Check how things are going: Use data and important numbers to follow and improve your campaigns.

Suggested summary

Workload: between 4 and 360 hours

Before beginning, feel free to change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course focused on personal and professional development. It is not akin to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.