Conversion Funnel Optimization Course
What will I learn?
Make your digital marketing strong with our course on how to make people buy more from your website. We go deep into how to make your website easy to use so people enjoy shopping there. You'll learn how to use tools to see what people are doing on your website and understand why they buy (or don't buy). We'll teach you everything about how a 'conversion funnel' works – that's like the journey someone takes on your website before they buy something. You'll learn how to test different things on your website to see what works best, how to make the checkout process easy so people don't give up, and how to make your product pages look good with nice pictures and words that make people want to buy. This course will give you the power to make real changes that make more people buy things, which will make your marketing very successful.
Apoia's Unique Features
Develop skills
Enhance the practical skills listed below
Make your website easy to use: Make sure people enjoy using your website so they stay longer and buy more.
Understand what people do on your website: Use special tools to see where people click and what they look at, so you know what to improve.
Make your 'conversion funnel' work better: Understand the numbers so you can make more people buy things.
Try out different things on your website: Do experiments to see what changes make the biggest difference.
Make the checkout process quick and easy: Stop people from leaving their shopping carts and help them finish buying things.
Suggested summary
Workload: between 4 and 360 hours
Before beginning, feel free to change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course focused on personal and professional development. It is not akin to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.