Media Planning Course
What will I learn?
Improve your marketing skills with our Media Planning Training, made for people who want to be good at media strategies. Learn how to make media plans, put them in order using timelines, and choose the right channels. Understand how people use media by looking at who they are and what they like. Get better at knowing if your work is good by using important numbers and looking at data. Learn how to spend money wisely on media channels to make your campaigns work well and reach many people.
Apoia's Unique Features
Develop skills
Enhance the practical skills listed below
Make media plans: Learn how to put activities on a timeline and choose the correct channels.
Study people's information: Understand what people like to watch, listen to, and read.
Measure how well you do: Learn how to use numbers to check your work and analyze data.
Explain why you choose certain strategies: Make sure your media choices match your marketing goals.
Use your money wisely: Check how many people you can reach and how much it costs to show them your advert.
Suggested summary
Workload: between 4 and 360 hours
Before beginning, feel free to change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course focused on personal and professional development. It is not akin to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.