Access courses

Content Marketing Strategy Course

Preview certificate

What will I learn?

Get a proper grip on content marketing with our Content Marketing Strategy Course (Proper Planning for Content). It's made for you communication people who want to sharpen your skills. You'll learn how to set proper goals that match what the company wants to achieve. You'll check out different types of content and pick the right ways to share it. You'll make a strong content calendar, understand how people act, and measure your success with important numbers. Stay sharp by learning about new technology that lasts and things that are good for the environment. Join us now and change your content planning!

Apoia's Unique Features

Online and lifetime access to courses
Certificate aligned with educational standards
PDF summaries for easy printing
Online support available at all times
Select and arrange the chapters you want to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Set proper content goals that match what the company wants to achieve.

Understand how people act so you can create content for specific people (personas).

Make and manage good content calendars.

Pick the best types of content and ways to share it.

Measure how well your content is doing using important numbers.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.