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Fundamentals of Marketing Course

What will I learn?

Open up the main points of marketing with our Basis of Marketing Course, made for people wey dey serious to sabi road. Enter di business of finding target market, sabi how to divide people well-well, look well for who people be and how dem behave. Make strong marketing plan wey get product, promotion, where to sell am, and how much. Improve your skills for measuring how you dey do, planning your money, and making new products. Get deep understanding of market research, SWOT analysis, and how to set correct marketing goals. Sharpen your marketing brain today!

Apoia's Unique Features

Online and lifetime access to courses
Certificate aligned with educational standards
PDF summaries for easy printing
Online support available at all times
Select and arrange the chapters you want to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master market segmentation: Identify and target di right customers well.

Develop strategic marketing mix: Plan your product, price, where to sell, and how to tell people about am.

Analyze performance metrics: Use data to check if your marketing dey work and how to make am better.

Conduct cost-benefit analysis: Make sure your marketing money dey give you plenty gain.

Identify unique selling points: Show people wetin make your product different and better for market.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.