SEM Specialist Course
What will I learn?
Become a master in search engine marketing with our SEM Specialist Course, made for digital marketing professionals who want to be the best. Go deep into modules about managing Google Ads budget, how to do keyword research, and how to build your campaigns. Learn how to write adverts wey dey sweet, make your campaigns perform better, and understand data well-well. Get real skills in making reports and explaining what you find. Improve your marketing with content wey dey high-quality, straight to the point, and full of practice to make you succeed.
Apoia's Unique Features
Develop skills
Strengthen the development of the practical skills listed below
Master campaign reporting: Prepare and show campaign reports wey get meaning.
Optimize budgets: Put money where it dey needed and manage Google Ads budgets well.
Conduct keyword research: Check out the competition and use research tools.
Enhance ad copywriting: Write sweet headlines and things wey go make people click (calls-to-action).
Monitor performance: Follow and make sure your key performance indicators dey perform well.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.