Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Give your marketing career a boost with our Programmatic Advertising Specialist Course. Get stuck in to audience analysis, mastering insights into demographics and behaviour. Learn how to allocate budgets properly across platforms and formats. Understand the ins and outs of real-time bidding, DMPs, SSPs, and DSPs. Develop strategies that are aligned with client goals and measure success using key performance indicators. Choose the right platforms, from Facebook to Google, and create compelling video, native, and display ads. Join now to excel in programmatic advertising, hey!
Live mentoring rooms weekly
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master audience targeting: Analyse demographics, interests, and behaviours.
Optimise budget allocation: Strategically distribute funds across platforms.
Leverage programmatic tools: Use RTB, DMPs, SSPs, and DSPs effectively.
Develop client strategies: Align campaigns with client goals and objectives.
Evaluate performance metrics: Measure success and adjust strategies accordingly.