Web Analytics Course
What will I learn?
Unlock the power of data with our Web Analytics Course, designed for Business Intelligence professionals looking to sharpen their skills. Dive into actionable recommendations for improving website design, optimising marketing campaigns, and refining content strategies. Master popular web analytics tools, learn how to set them up, and explore key metrics like session duration, page views, and conversion rates. Gain insights into industry benchmarking, data analysis techniques, and effective report preparation to drive informed business decisions.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master web analytics tools: Configure and utilise essential analytics platforms.
Optimise marketing strategies: Enhance campaigns with data-driven insights.
Analyse key metrics: Evaluate session duration, bounce rate, and conversions.
Benchmark industry standards: Compare metrics to identify areas for improvement.
Present data effectively: Create clear, impactful reports for stakeholders.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.