SEM Course
What will I learn?
Unlock the power of Search Engine Marketing with our SEM Course, geared for communication professionals keen to excel. Delve into keyword research, mastering high-value keywords and the tools for the job. Learn budget planning, cost-effective strategies, and SEM fundamentals. Measure performance with key indicators and align KPIs with business goals. Analyse competitors and craft compelling ad copy. This concise, high-quality course equips you with practical skills to elevate your marketing campaigns and drive success.
Develop skills
Strengthen the development of the practical skills listed below
Master keyword research: Identify high-value keywords for effective targeting.
Optimise SEM budgets: Allocate resources for cost-effective campaigns.
Analyse competitors: Evaluate market strategies to gain competitive insights.
Craft compelling ads: Write engaging headlines and descriptions to attract clicks.
Track SEM performance: Use tools to align KPIs with business objectives.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.