Digital Marketing Course SEO

Preview certificate

What will I learn?

Grasp the basics of SEO with our Digital Marketing Course, designed for professionals keen to upskill. Delve into content creation strategies, learn to write lekker content, and naturally incorporate keywords. Optimise your on-page SEO with improved header tags, alt texts, and meta descriptions. Explore technical SEO fundamentals, including page load speed and mobile-friendliness. Gain expertise in backlink acquisition and keyword research techniques. Measure your success with Google Analytics and fine-tune your strategies for maximum impact.

Apoia's Differentials

Online and lifetime course
Certificate in line with educational standards
PDF summaries for printing
Online assistant always available
Select and arrange the chapters you wish to study
Set the course workload
Practical activities marked instantly
Study anytime, without needing internet access

Develop skills

Strengthen the development of the practical skills listed below

Master content relevance: Engage users with impactful, relevant content.

Optimise on-page SEO: Enhance titles, headers, and meta descriptions effectively.

Boost technical SEO: Improve load speed and ensure mobile-friendliness.

Acquire quality backlinks: Build partnerships and leverage guest blogging.

Conduct keyword research: Analyse competition and understand search intent.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.