Email Marketing Crash Course
What will I learn?
Unlock the power of email marketing with our Email Marketing Blitskursus, designed for digital marketing professionals wanting to take their skills to the next level. Dive into building and managing email lists, mastering segmentation techniques, and keeping your list healthy. Learn to craft compelling content with catchy subject lines and personalised calls-to-action. Make sure you're on the right side of email marketing laws and ethical practices. Set clear campaign objectives, design emails that look the part, and analyse how things are performing to make your campaign a winner.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master segmentation: Tailor emails to grab the attention of your targeted audience.
Ensure deliverability: Optimise email reach and inbox placement – make sure your emails get through!
Craft compelling content: Write subject lines and CTAs that hook people in.
Design responsive emails: Create designs that are easy on the eye and work on any device.
Analyse performance: Measure how well your campaign is doing and make it even better.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.