SEO 101 Course
What will I learn?
Unlock the power of search engine optimisation with our SEO 101 Course, designed for digital marketing professionals keen to boost their skills. Dive into the basics of SEO, from grasping why it's so important for businesses to mastering on-page optimisation techniques like header tags and using keywords properly. Learn how to suss out the competition, optimise your website's performance, and make the most of Google Analytics. With practical insights into local SEO and keyword research, this course gives you the tools to drive real results and shine online.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master SEO fundamentals: Understand how SEO helps digital marketing succeed.
Conduct competitor analysis: Figure out and analyse what SEO strategies your competitors are using.
Optimise on-page SEO: Improve your content with keywords, tags, and meta descriptions.
Implement technical SEO: Make your site faster, mobile-friendly, and well-organised.
Measure SEO success: Use analytics to keep tabs on performance and tweak your strategies.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.