SEO Fundamentals Course
What will I learn?
Grasp the basics of SEO with our SEO Fundamentals Course, designed for digital marketing professionals keen to up their game. Get stuck into on-page optimisation by fine-tuning header tags, title tags, and image SEO. Give your local visibility a boost through Google My Business and local directories. Do proper website audits to spot SEO issues and improve user experience. Learn proper keyword research techniques and build a solid backlink strategy. Develop a content strategy that uses keywords and measures how well it's doing, making sure your digital marketing efforts are impactful and get results.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master On-Page SEO: Sort out headers, titles, and images for better visibility.
Boost Local SEO: Improve Google My Business and make use of local directories.
Conduct Website Audits: Find SEO issues and improve user experience.
Excel in Keyword Research: Use tools to find primary and long-tail keywords.
Build Backlink Strategies: Check the quality and find potential backlinks.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.