Programmatic Advertising Specialist Course
What will I learn?
Give your marketing career a boost with our Programmatic Advertising Specialist Course. Get stuck in to audience analysis, mastering insights into demographics and behaviour. Learn how to allocate budgets properly across platforms and formats. Understand the ins and outs of real-time bidding, DMPs, SSPs, and DSPs. Develop strategies that are aligned with client goals and measure success using key performance indicators. Choose the right platforms, from Facebook to Google, and create compelling video, native, and display ads. Join now to excel in programmatic advertising, hey!
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master audience targeting: Analyse demographics, interests, and behaviours.
Optimise budget allocation: Strategically distribute funds across platforms.
Leverage programmatic tools: Use RTB, DMPs, SSPs, and DSPs effectively.
Develop client strategies: Align campaigns with client goals and objectives.
Evaluate performance metrics: Measure success and adjust strategies accordingly.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.