Digital Marketing Course For Entrepreneurs
What will I learn?
Discover how digital marketing can help your business with this complete training course. Learn how to identify who you want to reach, create customer profiles ('personas'), and understand what your customers need. Learn how to manage your budget, make a plan for your content, and use online platforms like Google (SEO), email, and social media. Check if your marketing is working by looking at important numbers (KPIs) and change your plans based on the results. Keep up with what's happening in the market to make sure your marketing works well and doesn't waste money.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Identify your target audience: Learn how to divide customers into groups and create detailed customer profiles.
Manage your budget: Spend your money wisely to get the best results from your marketing.
Create content strategies: Plan your content so it matches what your audience wants and make an effective plan.
Analyze marketing success: Use KPIs and numbers to improve your marketing strategies.
Explore digital channels: Use email, social media, and SEO to grow your business.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.