Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the full potential of your career in advertising with our Tourism Marketing Course, tailored for professionals keen to succeed in Zambia's vibrant tourism sector. Delve into understanding your target market, mastering how to identify and understand different groups of people and their lifestyles, and their behaviours. Gain expertise in international tourism, being mindful of different cultures, and environmentally friendly ways of doing things. Learn to set smart marketing goals, manage your finances and timelines, and check how well you're doing using key performance indicators (KPIs). Improve your abilities with combined marketing plans, including online marketing and working with influencers, to achieve success in global tourism from a Zambian perspective.
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Become proficient at understanding different groups of people for targeted marketing campaigns.
Put in place marketing strategies that support environmentally friendly tourism.
Manage marketing funds and schedules in a way that works well.
Look at return on investment (ROI) and key performance indicators (KPIs) to know if your marketing is working.
Create combined marketing plans that use both online and traditional methods.