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Facebook Ads Course

What will I learn?

Become a master of Facebook advertising with our course, properly made for communication professionals here in Zambia. Learn about different ad formats, where they go, and how to use the Facebook Ads Manager to make campaigns that really get results. We'll teach you how to target the right people, including using things like age and interests, and how to make the most of your money with good bidding strategies. You'll get better at checking how your ads are doing, keeping an eye on important numbers, and making your campaigns even better. Plus, we'll look at how to be sustainable in your marketing and create good-looking, environmentally friendly ads. Join us now to improve your advertising skills and knowledge!

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Get good at analysing how your ads are doing so you can make campaigns that have a real impact.

Make your Facebook Ads better by using key performance indicators (KPIs).

Write ad copy that grabs attention and create messaging that's good for the environment.

Use clever ways to target the right audience for your ads.

Learn how to budget well and use good bidding strategies.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.