SEM Course
What will I learn?
Unlock the power of Search Engine Marketing with our SEM Course, tailored for communication professionals in Zambia who want to do well. Get stuck in with keyword research, learning how to find important keywords and the right tools to use. Learn how to plan your budget, find ways to save money, and the basic rules of SEM. Check how well you're doing with important signs and match your KPIs with what the company wants to achieve. Look at what your competitors are doing and create adverts that people want to click on. This short, but good course will give you the skills you need to make your marketing better and get good results.
Develop your skills
Enhance your practical skills listed below
Become a keyword research expert: Find the keywords that will help you target the right people.
Make the most of your SEM budget: Spend your money wisely on campaigns that don't cost too much.
Check out the competition: See what others are doing to get ideas and stay ahead.
Write adverts that grab attention: Create headlines and descriptions that make people want to click.
Keep an eye on how your SEM is performing: Use tools to make sure your KPIs are in line with the company's goals.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.