Amazon PPC Course
What will I learn?
Master Amazon PPC with our comprehensive course, tailored for digital marketing professionals in Zambia. Dive deep into the basics of PPC advertising, understand the important numbers (metrics), and learn about the different types of Amazon adverts available. Learn how to do proper keyword research, optimise your bids (how much you pay per click), and target the right customers strategically. Improve your skills in keeping an eye on your campaigns, adjusting your plans, and measuring your return on investment (ROI). With practical tips and top-notch content, this course will help you improve your ad performance and succeed on Amazon.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Master the ins and outs of Amazon PPC: Understand the key numbers and advert types.
Get your keywords right: Find those high-performing keywords, both short and long.
Use the best bidding methods: Find the right balance between doing it yourself and letting the system do it for you.
Check how your campaigns are doing: Get better click-through rates (CTR) and conversion rates.
Measure your profits (ROI): Set sensible targets and grow your PPC campaigns effectively.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.