Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Master Amazon PPC with our comprehensive course, tailored for digital marketing professionals in Zambia. Dive deep into the basics of PPC advertising, understand the important numbers (metrics), and learn about the different types of Amazon adverts available. Learn how to do proper keyword research, optimise your bids (how much you pay per click), and target the right customers strategically. Improve your skills in keeping an eye on your campaigns, adjusting your plans, and measuring your return on investment (ROI). With practical tips and top-notch content, this course will help you improve your ad performance and succeed on Amazon.
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master the ins and outs of Amazon PPC: Understand the key numbers and advert types.
Get your keywords right: Find those high-performing keywords, both short and long.
Use the best bidding methods: Find the right balance between doing it yourself and letting the system do it for you.
Check how your campaigns are doing: Get better click-through rates (CTR) and conversion rates.
Measure your profits (ROI): Set sensible targets and grow your PPC campaigns effectively.