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Fundamental Digital Marketing Course

What will I learn?

Unlock the power of digital marketing for your career with our Basic Digital Marketing Course. Get stuck into important areas like checking if your marketing is working using KPIs, tweaking your plans based on what the data is telling you, and getting a handle on different digital marketing avenues. You'll learn how to set proper marketing targets, do your market research, and come up with spot-on content plans. This course is short, sharp, and made for professionals who want to get better at their job and see proper results in the digital world.

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Master KPIs: Learn how to follow and measure if your marketing is working properly.

Optimize Strategies: Change your marketing plans based on what the data shows.

Analyze Channels: Check out and pick the best digital marketing platforms for the job.

Set Clear Goals: Make sure your marketing targets match the bigger business picture.

Conduct Market Research: Find out who your target customers are and understand what's trending.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.