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Fundamentals of Digital Marketing Course

What will I learn?

Get the important basics of digital marketing with our course made for professionals ready to do well. Go deep into email marketing strategies, learn how to see if things are working using KPIs, and become good at managing your budget. Know what's new with the latest trends and learn strategies that work for small businesses. Get better at understanding your audience, setting goals, planning content, and creating a social media plan. Improve your SEO skills to get your website seen more. Join now to change your digital marketing know-how.

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Become an expert in email marketing: Create proper plans and know if your campaigns are succeeding.

Check how things are doing: Use KPIs and tools to follow and report results.

Budget properly: Share out and control digital marketing budgets well.

Know your audiences: Find out who you are targeting and understand how customers behave.

Improve SEO: Use ways to make your website seen more and get more visitors.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.