CRO Course
What will I learn?
Unlock the full potential of your business journey with our CRO Course, adapted for Zambia to help you improve how you get customers to take action. You'll learn how to make your 'call-to-action' buttons work better, how to do A/B testing properly, and how to make your website load faster. You'll also learn how to use SEO together with CRO, how to use heatmaps to see what people are doing on your website, and how to build trust by showing that your website is safe and by using testimonials from happy customers. We'll teach you how to look at how people use your website, how to set targets for what you want to achieve, and how to keep making things better. This course will give you useful, top-quality information that you can use to make your business more successful in a practical and effective way.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Design CTAs that get people to click: Create 'call-to-action' buttons that make people want to engage and become customers.
Make your website faster: Improve how quickly your website loads so that people have a smooth experience.
Use SEO and CRO together: Combine SEO strategies with CRO to increase the number of people who become customers.
Build trust online: Show that your website is secure and trustworthy to make customers feel confident.
Look at how people use your website: Use tools to understand what people do on your website and how to improve it.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.