Brand Strategist Course
What will I learn?
Take your marketing career to the next level with our Brand Strategist Course (Zambian Edition), specifically designed for professionals keen to become experts in brand positioning, identity, and targeting the right audience. Get stuck in to crafting spot-on positioning statements, carrying out brand health checks, and understanding how consumers behave. Learn how to measure how well-known a brand is, see how engaged customers are, and set clear goals for success. With practical advice on doing market research, creating effective messaging, and planning how to put it all into action, this course gives you the tools to build brand strategies that really make a difference.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Become a master of brand positioning: Develop brand statements that are convincing and stand out from the crowd.
Conduct brand audits: Find areas where the brand isn't quite right and where there are chances to grow.
Analyse target audiences: Understand who your customers are, from their background to what makes them tick.
Measure brand success: See how aware people are of your brand and how much they interact with it.
Develop messaging strategies: Create messages that truly connect with your audience.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.