Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the secrets to buying media effectively with our Media Buying Course. This course is designed for marketing professionals like you who are keen to do well. Let's delve into the important things that show how well your campaigns are doing, learn how to calculate the return on investment for your advertising spend, and check conversion rates so you know if your campaigns are succeeding. We'll look at tools that help you understand your audience, target people based on their behaviour, and build up profiles of different groups of people. Get insights into online advertising platforms, the different types of ads you can use, and how to make ads that catch people's eyes. You'll learn how to improve your campaigns by trying out different versions (A/B testing), looking at data as it comes in, and managing your budget properly. Sign up now to improve your marketing skills!
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Know Your KPIs: Follow and measure how well your campaigns are doing.
Understand Your Audience: Look at the demographics and what makes them tick.
Get the Best Out of Your Ad Spend: Calculate and improve your ROAS.
Design Great Ads: Make ads that people want to see and that work.
Manage Your Budget: Put your advertising budget where it needs to be.