Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Improve your marketing skills with our Media Planning Course (Zambian Edition), made for professionals who want to be good at media strategies. Learn how to make media plans, create good timelines, and choose the right media channels. Understand how people in Zambia use media by looking at different groups and trends. Get better at measuring how well your campaigns are doing by using important measures and looking at information. Know how to share your budget and choose media channels to make your campaigns work as well as possible.
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Make media plans: Become good at creating timelines and picking channels.
Study demographics: Learn about media consumption habits of different groups of Zambians.
Measure performance: Learn how to set KPIs and analyse data.
Explain your strategies: Make sure your media choices match your marketing goals.
Make the most of budgets: Check how many people you are reaching and the cost per impression.