Media Planning Course
What will I learn?
Improve your marketing skills with our Media Planning Course (Zambian Edition), made for professionals who want to be good at media strategies. Learn how to make media plans, create good timelines, and choose the right media channels. Understand how people in Zambia use media by looking at different groups and trends. Get better at measuring how well your campaigns are doing by using important measures and looking at information. Know how to share your budget and choose media channels to make your campaigns work as well as possible.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Make media plans: Become good at creating timelines and picking channels.
Study demographics: Learn about media consumption habits of different groups of Zambians.
Measure performance: Learn how to set KPIs and analyse data.
Explain your strategies: Make sure your media choices match your marketing goals.
Make the most of budgets: Check how many people you are reaching and the cost per impression.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.