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Principles of Marketing Course

What will I learn?

Get to know the important things about marketing with our Basic Marketing Course, made for people who really want to do well. Learn how to set goals and check how well you are doing, understanding KPIs and marketing aims. Get better at doing market research by looking at how customers behave and what other companies are doing. Make good plans for promoting things using online and old-school methods. Learn how to give talks that get people interested and convince them. Find out who your customers are by looking at what they like and what kind of people they are. Make your marketing better by using good ways of pricing, making products, and getting them to people. Join now to make your marketing skills much better.

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Know Your KPIs: Keep track of your marketing success and measure it well.

Do Market Research: Look at the latest things happening and how customers behave.

Plan How To Promote Things: Use both online and old-school ways.

Give Talks That Convince People: Get your audience interested and influence them.

Find Out Who Your Customers Are: Understand what kind of people they are and what they like.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.