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Programmatic Advertising Specialist Course

What will I learn?

Boost your marketing career with our Programmatic Advertising Specialist Course. Get stuck in with understanding your audience, mastering what makes people tick and their backgrounds. Learn how to wisely use your marketing money across different websites and ad styles. Understand the ins and outs of real-time bidding, DMPs, SSPs, and DSPs. Create plans that match what the client wants to achieve, and measure how well things are going using important numbers. Choose the right places to advertise, from Facebook to Google, and make adverts that grab attention using video, native and display ads. Join now to become a pro in programmatic advertising.

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Become a master at audience targeting: Look closely at people's backgrounds, what they like, and how they act.

Optimise how you spend your money: Plan carefully how to spread your money across different websites.

Use programmatic tools like a boss: Get the most out of RTB, DMPs, SSPs, and DSPs.

Create solid plans for clients: Make sure campaigns line up with what clients want to achieve.

Check how well things are going: Measure success and change plans if needed.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.