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Google Ads Strategist Course

What will I learn?

Become a master of digital marketing with our Google Ads Strategist Course, specifically tailored for Zambian professionals ready to shine. Learn to write strong advert content that catches attention, making sure it lines up with what your business wants to achieve. Also, learn how to use call-to-action methods that work. Discover how to manage your budget well to get the most profit, create effective keyword plans, and explore all the different types of Google Ads campaigns. Improve how you talk to clients by giving them reports that really show what's happening, and keep up-to-date with the basics of digital marketing. Boost your abilities by understanding performance numbers and KPIs to make sure you're successful.

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Become an expert in advert writing: Create Google Ads that are catchy, persuasive and in line with your brand.

Manage budgets like a pro: Get the best returns on your investment by managing your budget strategically.

Develop keyword strategies that work: Create keyword lists that are balanced and bring results.

Improve your reporting skills: Show clients results in reports that have real impact.

Analyse performance data: Track how things are going and make adjustments to your plans using important measures.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.