Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Master the art of search engine marketing with our Sem Specialist Course, tailored for digital marketing professionals here in Zambia. This course will help you become very good at your job. You will learn about Google Ads budget management, how to find the right keywords, and how to structure your campaigns. We will also teach you how to write good adverts that people click on, how to make sure your adverts are working well, and how to understand the information you get from them. You will also learn how to put together reports and explain what you have found out. Make your marketing even better with our quality course, which is simple to understand and full of practical things you can use to succeed.
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master campaign reporting: Learn how to put together campaign reports and show them to others in a way that is easy to understand.
Optimise budgets: Learn how to share and manage your Google Ads budgets so that they work best.
Conduct keyword research: Learn how to look at what your competitors are doing and use different tools to find the best keywords.
Enhance ad copywriting: Learn how to write adverts that get people's attention and make them want to click on them.
Monitor performance: Keep an eye on how your adverts are doing and make changes to make them even better.