SEM Specialist Course
What will I learn?
Master the art of search engine marketing with our Sem Specialist Course, tailored for digital marketing professionals here in Zambia. This course will help you become very good at your job. You will learn about Google Ads budget management, how to find the right keywords, and how to structure your campaigns. We will also teach you how to write good adverts that people click on, how to make sure your adverts are working well, and how to understand the information you get from them. You will also learn how to put together reports and explain what you have found out. Make your marketing even better with our quality course, which is simple to understand and full of practical things you can use to succeed.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Master campaign reporting: Learn how to put together campaign reports and show them to others in a way that is easy to understand.
Optimise budgets: Learn how to share and manage your Google Ads budgets so that they work best.
Conduct keyword research: Learn how to look at what your competitors are doing and use different tools to find the best keywords.
Enhance ad copywriting: Learn how to write adverts that get people's attention and make them want to click on them.
Monitor performance: Keep an eye on how your adverts are doing and make changes to make them even better.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.