Web Analytics Specialist Course
What will I learn?
Become a top-notch digital marketer with our Web Analytics Specialist Course (Zambian Edition). Get stuck in with e-commerce figures, finding out key information about how long people spend on the site, bounce rates, and conversion analysis. Improve your skills in showing data clearly, spotting patterns, and understanding trends. Study how users behave, make landing pages better, and check where traffic is coming from, including organic searches, paid adverts, and social media. Learn to put together winning reports and give smart advice to make your marketing work even better.
Apoia's Unique Offerings
Develop your skills
Enhance your practical skills listed below
Know e-commerce figures inside out: Analyse how long people spend on the site and conversion rates properly.
Show data in a clear way: Use tools to spot patterns and trends in how users behave.
Make the user experience better: Map out user journeys and improve pages with high bounce rates to keep people interested.
Create reports that grab attention: Simplify data and use pictures to show what you've found.
Improve traffic sources: Check organic searches, paid adverts, and social media to see what's working.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.