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Digital Marketing Course For Small Business Owners

What will I learn?

Unleash the power of digital marketing for your small business with our Digital Marketing Training Course. Tailored specifically for small business owners in Zimbabwe, this course covers important strategies such as social media marketing (like Facebook and WhatsApp campaigns), email marketing, and SEO (Search Engine Optimisation) basics. Learn how to set goals that you can actually measure, manage your advertising budget wisely, and check how well your marketing is doing. Keep up with the latest trends in digital marketing and connect with the people you want to reach. Improve your marketing skills and grow your business with practical, useful information that you can use straight away.

Apoia's Unique Features

Online and lifetime course access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance your development of the practical skills listed below

Examine and improve your marketing plans using performance figures.

Develop effective email campaigns to keep your customers happy and coming back.

Produce interesting content specifically designed to attract Zimbabwean customers.

Manage your advertising budget to get the most out of your digital marketing efforts.

Use SEO (Search Engine Optimisation) best practices to improve your website's visibility.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.